Events create valuable data, but it often gets stranded.
Registrations, attendance, replay access, call participation, and event status are all useful signals. The problem is that this data often sits in Zoom, GoToWebinar, an event platform, a spreadsheet, or a custom system instead of flowing into the CRM where the team can act on it.
I build the connective layer between event systems and the rest of the business stack.
Event integration work I can help with
- Zoom meeting creation and management from custom event systems.
- Zoom or GoToWebinar attendance tracking into HubSpot.
- HubSpot Event custom objects synced with event-management applications.
- Interactive viewing dashboards for seminars, webinars, and virtual programs.
- Follow-up workflows based on registrations, attendance, and event behavior.
Built around the live workflow.
Event systems need to work when people are watching, attending, registering, and following up. I focus on the operational path: who attends, what gets recorded, what lands in the CRM, and what the team needs to do next.