The problem
The business ran multi-day, all-day events that needed more than a basic webinar link. Viewers needed an interactive interface, producers needed management tools, and the CRM needed event and attendance data.
The solution
I built a custom event management system with a Zoom-connected viewer dashboard and a producer management panel. The system synced with HubSpot Event custom objects and tracked Zoom attendance back into HubSpot.
How the workflow moved
- Events were managed in a custom application.
- Zoom meetings were created and managed through integration points.
- Viewers used an interactive dashboard during the seminar.
- Producers had tools to manage the event experience.
- HubSpot Event custom objects stayed synced with event data.
- Attendance tracking connected Zoom participation back to HubSpot.
Why it mattered
The platform tied together the live event experience and the CRM workflow, giving the team better operational control and better follow-up data after the event.