Local SEO is not one magic trick.
The old page focused on ranking in Spokane search results. That still matters, but I like to look at local SEO as a system of signals that need to agree with each other: what the site says, what Google Business Profile says, what the reviews say, what the service pages say, and whether the website is technically easy to crawl.
It is not about stuffing a city name everywhere. It is about making the business clear, useful, trustworthy, and easy for search engines and people to understand.
Local SEO work I can help with
- Service page planning for the actual searches your customers use.
- Google Business Profile alignment with your website name, address, phone, services, and review flow.
- Local landing pages, city/service content, internal links, page titles, headings, and schema markup.
- Technical SEO cleanup: redirects, crawlability, mobile experience, page speed, metadata, and sitemap hygiene.
- Review strategy, testimonials, and proof pages that support both people and search visibility.
Start with the website.
If the website is thin, slow, confusing, or disconnected from the services you actually sell, local SEO has a weak base. The best local work usually begins with the site itself: clear service pages, useful local content, clean navigation, good calls to action, and accurate business details.
Local SEO foundations
Search process planning
Local business visibility