The problem
The business needed a way to create and schedule daily affirmation emails in WordPress while using Keap tags to identify recipients and Keap's email system to send messages.
The solution
I built a custom WordPress plugin for managing the email content and schedule, plus a back-end script that checked which email needed to be sent and delivered it through the Keap API.
How the workflow moved
- Emails were created and scheduled in WordPress.
- A scheduled back-end script checked which email was due.
- Keap tags identified the recipient list.
- The Keap email sending API delivered the message.
Why it mattered
The workflow let the team manage content in WordPress while still using Keap as the email delivery and recipient system.