A website redesign can quietly break the business system.
Many redesigns focus on pages, visuals, and content while the hidden operational pieces get discovered too late: forms, HubSpot fields, analytics events, Shopify scripts, redirect rules, email notifications, and custom integrations.
I help preserve the wiring before, during, and after a redesign so the new site looks better without losing the workflows the business depends on.
Redesign safety work can include
- Inventory of forms, integrations, automations, scripts, tracking, and custom code.
- HubSpot, Keap, Shopify, WordPress, Zapier, and analytics continuity planning.
- Redirect mapping, URL preservation, form testing, and CRM submission verification.
- Replacement of fragile plugins or old code before launch.
- Post-launch monitoring and cleanup after the site goes live.
Useful before the build begins.
The best time to protect integrations is before the redesign starts. A little mapping up front can prevent weeks of broken lead flow, lost attribution, and emergency fixes after launch.