Zapier is useful until the workflow becomes business-critical.
Many automations start as a simple bridge: form to CRM, order to spreadsheet, webinar to email list. Over time, the Zap grows conditions, filters, paths, formatters, webhooks, and exceptions until nobody is sure what it does anymore.
I can inspect the workflow, identify the failure points, and either repair the Zap or replace fragile pieces with a more dependable custom endpoint.
Common Zapier problems
- Failed tasks, expired app connections, changed fields, and missing data.
- Duplicate contacts, bad CRM updates, incorrect tags, and broken lead routing.
- Webhook payloads that need parsing, validation, or custom retry logic.
- Workflows that should be moved from Zapier into custom PHP or Node.js.
- Documentation so the business knows what happens after the fix.
Repair first, rebuild when needed.
Sometimes the answer is a cleaner Zap. Sometimes the workflow has outgrown Zapier. I try to make the practical call based on risk, cost, and how much the business depends on the automation.