Landing page-focused summary
Senior freelance web designer and developer with 25+ years of experience creating landing pages, squeeze pages, sales pages, lead capture pages, campaign pages, and conversion-focused web flows.
I think about landing pages as a focused business tool: one audience, one offer, one next step, clear proof, low friction, clean tracking, and a plan for testing what improves results.
Because I also handle development and integrations, the page can connect properly to forms, CRMs, email platforms, tracking tools, thank-you pages, and follow-up workflows.
Relevant conversion skills
- Landing page and squeeze page design for lead capture, calls, downloads, registrations, offers, and campaigns.
- Offer clarity, page hierarchy, headline structure, CTA placement, proof, objection handling, and form friction reduction.
- Responsive landing page development with HTML, CSS, JavaScript, jQuery, WordPress, Shopify, and custom implementations.
- A/B testing planning, variant creation, conversion review, tracking setup, and results-driven iteration.
- CRM and email integrations with HubSpot, Keap, Mailchimp, Zapier, custom endpoints, and source tracking.
- Long-form sales pages, short-form lead capture pages, campaign pages, and ebook/download funnels.
- AI-assisted copy, layout planning, testing ideas, implementation, and QA using ChatGPT, Claude Code, Cursor, and Codex.
Landing page experience
Timber Web Design / Valik Rudd
Senior Freelance Web Designer and Developer
2000 - Present
- Designed and built lead capture landing pages, squeeze pages, long-form sales pages, and campaign-specific web pages.
- Created landing page variations for ebook offers and lead capture workflows with Mailchimp and other follow-up tools.
- Built long-form WordPress sales pages using custom CSS and JavaScript for product campaigns.
- Designed marketing page UI, app screens, settings UI, and promotional pages where clarity and conversion mattered.
- Wrote practical articles and planning content around landing pages, squeeze pages, compelling offers, target audiences, and traffic strategies.