Sometimes I hear people use the term “Landing Page” and “Squeeze Page” interchangeably, but they are so different. I mean both do serve as a page that usually paid traffic would land on, hence the name “Landing Page”, but a Squeeze Page takes the experience one step further.
Both of these types of pages are great tools to have in a marketer’s tool belt. Neither one of them is better than the other, except at what each specializes in. Only the Squeeze page should be used in an automatic leads machine that I wrote about before, because as we’ll find out soon, Squeeze pages generate leads.
Knowing the difference in the name is not as important as knowing what each excels in and when to use one of the other. Lets take a look at each one and understand the specifics so it is more clear.
You can download this list in a handy PDF here: Download: Important Differences Between A Landing Page & Squeeze Page
The Landing Page & Squeeze Page Differences
Both landing pages and squeeze pages are types of web pages designed to generate leads and drive conversions. However, they differ in their focus, structure, and content. Here are the main differences between a landing page and a squeeze page:
- Purpose: A landing page is designed to promote a specific product, service, or offer and can have multiple objectives, such as capturing leads, driving sales, or encouraging sign-ups. A squeeze page, on the other hand, has a singular focus: capturing email addresses or contact information from visitors in exchange for a valuable offer or lead magnet.
- Content: Landing pages generally contain more content and information about the offer, product, or service being promoted. This may include detailed descriptions, benefits, features, social proof, and multimedia elements. Squeeze pages are more minimalistic, with concise copy that primarily emphasizes the value of the lead magnet and encourages visitors to provide their contact information.
- Layout and design: Landing pages may have a more complex design and layout, including multiple sections, images, and calls-to-action (CTAs) tailored to the page’s objective. Squeeze pages are simpler and more focused, with a clean and uncluttered design that directs the visitor’s attention to the lead capture form and CTA.
- The form: Both landing pages and squeeze pages usually include a lead capture form. However, the form on a landing page may require more information from the visitor, depending on the page’s goal. Squeeze page forms typically only ask for basic information, such as an email address and possibly a name, to maximize conversions.
- Calls-to-action: Landing pages may have multiple CTAs, each designed to guide the visitor towards a specific action, such as purchasing a product or signing up for a newsletter. Squeeze pages usually have a single, prominent CTA focused on capturing the visitor’s contact information.
- Navigation: Landing pages may include some navigation elements, such as a header menu or footer links, though minimal navigation is still recommended to keep the visitor focused on the page’s goal. Squeeze pages typically eliminate all navigation elements to maintain focus on the lead capture form and minimize distractions.
Landing pages are more versatile and can serve multiple purposes, while squeeze pages are specifically designed for capturing contact information. Landing pages often contain more content and may have a more complex layout, whereas squeeze pages are simpler and more focused on the lead capture form and CTA.
Most businesses should use both types of pages, one to bring in new leads and the other to then sell to those leads. Each one will require dedication and effort to perfect and then constant ongoing testing. Unfortunately many will throw one up and leave it be hoping that magically it will automatically do what they want it to do. Typically, it will be abandoned within a few months and it will have ended up a waste of money and time.
Improving Your Landing Page Or Squeeze Page Conversion Rate
I challenge you to not give up and not get distracted by other shiny objects, but work this one page to perfection and schedule time every month to go over the analytics and data to see if it can be improved.
The improvement steps are pretty much the same for a landing page and a squeeze page, so you can follow this checklist to regularly assess and improve them:
- Set clear goals and track relevant metrics: Define the primary goal of the landing page (e.g., webinar sign-ups, product sales, event registrations, etc.) or a squeeze page (e.g., lead capture) and establish key performance indicators (KPIs) to measure success, such as conversion rate, bounce rate, and time spent on the page. Use analytics tools like Google Analytics to track these metrics.
- Analyze traffic sources: Identify where your traffic is coming from (e.g., organic search, social media, paid ads) and analyze the performance of each source. Optimize your marketing efforts to focus on the highest-converting traffic sources. Test your target audience by targeting other related audiences to basically A/B test yours to continually verify that the one you are targeting provides the best converting traffic.
- Perform A/B testing: Regularly test different elements of the landing page or squeeze page (e.g., headlines, call-to-action (CTA) buttons, images, and copy). Create multiple variations of the page and measure their performance to determine which version results in the highest conversion rate. Implement the winning version and continue testing to refine the page further.
- Improve page load speed: A slow-loading page can lead to higher bounce rates and lower conversions. Use tools like Google PageSpeed Insights to identify areas for improvement and optimize your page for faster load times.
- Enhance mobile responsiveness: Ensure your landing page or squeeze page is responsive and provides a seamless user experience across all devices, especially on mobile. Test the page on various devices and screen sizes to identify any issues and make necessary adjustments.
- Address objections and build trust: For landing pages, include social proof elements such as testimonials, reviews, or case studies to build credibility and address any potential objections. For squeeze pages, improve the compelling hook and test also using some supporting copy below it. Clearly outline the benefits of your offer and emphasize its exclusivity to create a sense of urgency.
- Optimize the CTA: Make your call-to-action clear, concise, and compelling. Test different CTA text, colors, and button placement to determine the most effective combination for driving conversions.
- Analyze user behavior: Use tools like heatmaps and session recordings to understand how users interact with your page. Identify areas where they may be getting stuck or dropping off and make adjustments to improve the user experience and conversion rate.
- Retargeting campaigns: Implement retargeting campaigns to re-engage visitors who did not convert on their first visit. This can help increase the overall conversion rate by bringing potential customers back to the landing page or squeeze page.
- Regularly review and iterate: Continuously monitor your page’s performance, analyze the data, and make adjustments based on your findings. Optimization is an ongoing process, and consistently reviewing and iterating on your page will help drive continuous improvement in conversion rates.
Optimization of your landing page or a squeeze page is an ongoing process. Please don’t just leave it be. It is a worthy cause. Once you perfect this machine, it will continuously make you money with little maintenance from you.
Need help? Reach out.
I’m here if you get stuck or if you want me to build a landing page or a squeeze page for you.