As i wrote in a previous post about the difference between a Landing Page and a Squeeze Page, we know that the later is a page that is designed to do one thing, and do it well. And it is to capture leads. This means that this page needs to be focused on the call to action and avoid distractions.
In this article I will talk give 5 effective squeeze page layout tips that should give you a good idea of what different types of squeeze pages you can try. In fact, you should try all of them and test them in your campaign to see which one performs the best.
This doesn’t mean once you try all of them and find the one that gives you best results, you stop and leave it to move onto other things. This squeeze page is an ongoing process of optimization. Once you find the best type, test the offer, test the colors, test the headline, test every element. There is a reason there is a book called “Always Be Testing“. Never stop.
You can download a handy PDF list below so you have it for your reference.
You can download this list in a handy PDF here: Download: Effective Squeeze Page Layout Tips
Effective Squeeze Page Layout Tips
The most effective squeeze page layouts are those that focus on simplicity, clarity, and user experience. While there is no one-size-fits-all layout, certain elements are commonly found in high-converting squeeze pages. Here are some layout options to consider:
Minimalist layout: A clean and simple design with minimal distractions can be highly effective. Use a single-column layout with a clear headline, concise bullet points, and a prominent CTA button. This approach makes it easy for visitors to focus on the key message and desired action
Hero image layout: This layout features a large, eye-catching image or background, often with an overlay of text and a CTA button. Choose a high-quality, relevant image that connects with your target audience and highlights the value of your offer. Make sure the text and CTA button are clearly visible and not lost within the image.
Two-column layout: In this layout, one column is dedicated to the text, while the other contains a visual element, such as an image, video, or product mockup. This layout allows you to present more information without overwhelming the visitor, but be cautious not to clutter the page. Keep the text concise and the visuals relevant.
Video-focused layout: A video can be a powerful way to engage visitors and communicate your offer. Place the video prominently on the page, accompanied by a headline, brief text, and CTA button. Ensure the video is short, high-quality, and auto-plays with the sound off to attract attention without being intrusive.
Mobile-first layout: With a significant percentage of web traffic coming from mobile devices, it’s essential to create a squeeze page layout that’s optimized for mobile viewing. This means having a responsive design, large CTA buttons, and easily readable text on small screens.
Remember, the most effective layout for your squeeze page depends on your target audience and the specific offer you’re promoting. Be prepared to test different layouts and elements to determine what works best for your audience and objectives.
Need help? Reach out.
I’m here if you get stuck or if you want me to help create a squeeze page for you.